Illustration of the concept of affiliate marketing
Internet marketing
Display advertising E-mail marketing E-mail marketing software Interactive advertising Social media optimization Web analytics
Affiliate marketing
Cost per action Contextual advertising Revenue sharing
Search engine marketing
Search engine optimization Pay per click advertising Paid inclusion
Mobile advertising
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Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts.
Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing including affiliate networks affiliate management companies and in-house affiliate managers specialized third party vendors and various types of affiliates/publishers who promote the products and services of their partners.
Affiliate marketing overlaps with other Internet marketing methods to some degree because affiliates often use regular advertising methods. Those methods include organic search engine optimization paid search engine marketing e-mail marketing and in some sense display advertising. On the other hand affiliates sometimes use less orthodox techniques such as publishing reviews of products or services offered by a partner.
Affiliate marketingusing one website to drive traffic to anotheris a form of online marketing which is frequently overlooked by advertisers. While search engines e-mail and website syndication capture much of the attention of online retailers affiliate marketing carries a much lower profile. Still affiliates continue to play a significant role in e-retailers marketing strategies. 1
